Food for thought: aggressive advertising weakens weight loss willpower...

Fast food for thought...

 The aggressive advertising that's associated with unhealthy foods and fluids is targeted, tactical and specifically tailored to tempt us. This not only creates a toxic combination that's destined to diminish our dieting determination the second that we step through the supermarket door - particularly if we're battling to banish chronic cravings as a result of resorting to a diet that dictates deprivation - but it also resembles a core culprit responsible for falsely convincing us that we're incapable of change - the weakened willpower that stems from succumbing to the sweet treats in supermarkets is simply the result of aggressive and appealing advertising (commonly created in conjunction with psychologists!), and not the result of a lack of self-control.

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